PROJECT: Aquacode Membrane Vessels
OBJECTIVE: Spaulding Composites manufactures composite materials. Aquacode was its first attempt at a branded final product. A membrane vessel is used in large scale water purification systems to desalinate seawater.
OUTCOME: Aquacode is the second player in this market and within a year after introduction the plant Spaulding purchased to manufacture Aquacode was closed and relocated right next to their largest buyer.
WHAT I DID: Created the name, developed the marketing plan, and designed the marketing materials. |