PROJECT: Holiday 06 Mini Site
OBJECTIVE: Create a site that combines broadcast creative with a selection of products sold on Staples.com. Make the site an engaging brand experience for Staples customers while providing them an easy holiday shopping experience.
OUTCOME: Page views increased 24% from last holiday season. Product sales increased over 650% from last season. The best holiday season for Staples.com. This site was nominated as a finalist for the 2007 MITX awards, integration category.
WHAT I DID: I managed the complete design process of this site. I worked with the broadcast and seasonal creative teams to ensure a cohesive integration of the campaign creative. My team created the illustration, creative imaging, photography, videography, and Flash development. I managed 2 outside vendors, one for the hosting and a Flash developer for the Ask the Department Gift Advice application. I set up and maintained the database that powers this application. I designed the Meet the Agents page layout and the Send to a Friend page. I personally photographed and videographed Engelbert Humperdinck. |
