PROJECT: The Wall Video Site
OBJECTIVE: Create a video hosting site and expanded online experience for “The Wall,” an epic TV spot created to showcase the Staples Easy Button.
OUTCOME: Interaction rate was over 700% with the game being the most popular part of the site. Many design blogs ran stories on this site and it was given a glowing review on iMedia.com.
WHAT I DID: I designed the site, site concept, managed the creation and production. I designed the background pattern, all page layouts, managed the Flash production and game development. I orchestrated brainstorm sessions for the games and did all presentations to upper management. I managed the relationship and logistics with a hosting vendor. |
