PROJECT: Geared 4 School sweepstakes site
OBJECTIVE: Create an online experience to promote a sweepstakes targeted at teens during the 2006 back to school season.
OUTCOME: Interaction rate was over 670%. Viewers spent a lot of time interacting with the games. Registration in the sweepstakes was more than doubled what was allocated. This site was nominated as a finalist for the 2006 MITX awards, teen market category and won a 2007 American In-house Design Award.
WHAT I DID: I art directed the site creative and orchestrated brainstorming sessions and provided project management skills for site development. My team illustrated elements and designed the site layout and games. My team also executed the creative imagery (Ashley Tisdale with phone). I managed the vendor relationships between a PR firm in Chicago, a Hollywood agent, a hosting vendor in Atlanta and a mobile contest vendor in NYC with development in Australia. I also worked with our internal PR firm and retail marketing partners to assure creative concept, scheduling and functional execution met a very tight timeline. |
